Rooted in nature, mindfully made.

coziness awaits:

Discover the spirit of the holiday season with our fall & winter collections.
 

Plant-centered skincare, bodycare, wellness, and lifestyle goods for mindful moments

We believe in the healing power of the Earth. Our products are non-toxic, potent, genderless, intentionally created, and carefully handcrafted in limited small batches with the conscious consumer in mind.

Our mission is to help you slow down, reconnect with nature, and focus on enjoying your rituals guilt-free with our offerings that are good for you and good for our Mother Earth.

 

small-batch

Each and every product is made in-house in Los Angeles with the utmost attention to care and detail. Woman/AAPI-owned and operated small business.

all-natural

Our products are simple, effective, and free from toxic chemicals, synthetics, fillers, phthalates, parabens, mutagens, and carcinogens. We use high quality ingredients that you can pronounce and add nothing you donā€™t need. We aim to create everyday items that are uncomplicated and safe to use for every member of the family.

earth-conscious

We use organic, vegan, cruelty-free, ethically and sustainably-sourced local ingredients whenever possible; recyclable, reusable, and biodegradable glass jars, bottles, and eco-friendly, compostable packaging materials. We are deeply committed to the health of the earth.
  • plant-powered, potent, effective, healing balms

    our bestselling, do-it-all duo.

  • long-lasting, clean-burning incense sticks & cones

    discover why everyone is addicted to our incense! monthly subscriptions available!

  • clean-burning 100% soy wax, clean fragrances, crackling wooden wick

    available in travel, standard, ceramic, glass, or upcycled Modelo bottles.

  • zero-waste, preservative-free, travel-friendly, multi-purpose

    waterless solid moisturizers that work to intensely hydrate the skin.

better together

Save when you shop our curated & customizable bundles! We make it easy for you!

featured product

Discover the year-round favorite: hand-dipped charcoal incense sticks and cones! Elevate any space with their captivating smoke, leaving our signature scents lingering long after they're extinguished.

All of our fragrances are vegan, paraben-free, phthalate-free, mutagen-free, carcinogen-free, cruelty-free, and toxin-free.

what people are saying about our incense ā€”

ā€œMy #1 incense shop. The cones last AGES and they smell AMAZING! It's also pretty to look at as it burns away. The work put into the scents is bar-none and the people are so kind. Lights up my day when I see them at the Hollywood Farmers Market :)ā€

ā€” Emily P.

ā€œThis incense converted me from a candle girl to an incense girl! All of the scents are so beautiful and unique in their own way, but my absolutely favorites have to be Bamboo & Agave, Twilight, and Sandstone. I get compliments whenever I burn them and I love how long they last! Iā€™m addicted! If you have a chance to smell the scents in person, I highly recommend doing it!ā€

ā€” lucia P.

ā€œThe incense I bought smells absolutely fantastic! It isnā€™t overwhelming or acrid in any way. The customer service I received was top notch as wellā€” when an item was unavailable with my order, I was able to switch it to a scent that is only offered locally. It blew me away and I was incredibly grateful for the care I received.ā€

ā€” James M.

ā€œThis has to be the best purchase this year. I love this lady and the products she sells. Everything is so clean. Peace all.ā€

ā€” Michael H.

ā€œBooty call anyone? šŸ˜ One of my favorite products by Serein Botanicals. Smooth and mellow burn with a soothing, mood-enhancing scent. Good burn time and long lasting aroma. I highly recommend this brand and product. 5šŸŒŸ!ā€

ā€” Joseph K.

ā€œThe best incense in the market. I use them daily. My 2 favorites are Cedar Leaf & Lavender and Winter Solstice. They last long and smell amazing. I got lots of compliments. I bought them on a street fair and reorder them online.ā€

ā€” Stephanie B.

calendula. chamomile. lavender.

Three ingredients that are gentle enough for baby, but we won't blame you if you fall in love with it too! A mama's fave!

all-natural aromatherapy oils

Scented only with pure essential oils! No harmful fragrances & synthetics to be found here!

toners for every skin type

Use after cleansing to remove every trace of dirt/impurities and to reset the pH balance of your skin.
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organic oils are solar-infused with healing herbs & botanicals for 6+ weeks

good things take time.

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carefully straining the maceration by hand

respect the process.

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our products are always made fresh in-house in micro batches, ensuring the highest quality

In-person events are the best way to try our products! Make sure to sign up for our newsletter below to be the first to know about upcoming markets & pop-ups! Photo by @letsfrolictogether.

 
 

MAUM Market at One Colorado Pasadena. Photo by Sohyun Lee @hyun.archive.

I'm a DREAMer and a perfectly imperfect old soul. Plant lady, earth explorer, trail runner, human being, and seeker of simple, everyday beauty. INFJ. Enneagram 2w1. BTS ARMY šŸ’œ APOBANGPO.
I hope to always be creating things that evoke genuine beauty, contentment, and well-being. Sharing this journey with you is both an honor and a privilege. I can't wait to connect with you soon!

hello, iā€™m joanna.